Rhetoric and communication

• الفئة :

    كتب بيداغوجية

• الإسم الكامل للمؤلف (ين):

    Dr. Meriem BALTA

• الرقم الدولي المعياري للكتاب (ISBN) :

    978-9969-05-623-5

• عدد الصفحات :

    182

• الميدان :

    علوم الاعلام والاتصال

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: ملخص

This book explores the intricate relationship between rhetoric and communication sciences, presenting the concepts and objectives of communication while addressing rhetoric through its modern developments and diverse approaches. It also focuses on the role of rhetoric in the arts of persuasion and argumentation, analyzing communication strategies in digital and social contexts. Additionally, the book discusses applications of rhetoric in various fields such as media, education, and health, with special attention to the impact of visual communication and modern digital media